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RAV4 vs The Competition

Key Competitive Advantages Of The Toyota RAV4


RAV4 has unique exterior design cues for a strong, dynamic SUV look that makes it stand out against the crossover competition. Enhanced interior materials and color options take that even further. For those that want the next level, Limited Platinum grades feature full body exterior color where the lower plastic cladding is color-keyed to the top body color.

Entertainment and Convenience Technology

Customers will be pleased with the available technology offered on RAV4, especially the 7-in. audio display, Bird’s Eye View Camera with Perimeter Scan and Entune® App Suite1. Plus, RAV4 offers available Entune™ Premium JBL® Audio, which ups the speaker count to 11. Most of the competition can’t keep up. Limited Platinum grades even adds a heated steering wheel, 5-door Smart Key System and a foot-activated, Height-adjustable, power liftgate with jam protection


When it comes to versatility, RAV4 offers customers more with a proven AWD option, multiple driving modes, generous cargo capacity, sporty SE models and fuel-efficient yet powerful Hybrid models all of which set it apart from the rest. Add to that an SE Hybrid and Limited Platinum for even more options.


With eight standard airbags, Star Safety System™, Hill Start Assist Control (HAC) and Trailer-Sway Control (TSC) (standard on all grades except SE and SE Hybrid), RAV4 helps provide owners with peace of mind. It also offers advanced safety features like a Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) and front and rear Parking Assist Sonar. RAV4 even adds to this already impressive safety list with STANDARD Toyota Safety Sense™ P, which features Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist function (LDA w/SA), Auto High Beams (AHB) and Dynamic Radar Cruise Control (DRCC).

Toyota QDR And Value

Toyota’s fourth-generation RAV4 continues the tradition of Quality, Durability and Reliability, helping keep ownership costs low with competitive EPA-estimated fuel economy ratings16 for the Conventional models, segment-leading city and combined EPA-estimated fuel economy ratings on Hybrid models, and ToyotaCare’s no-cost scheduled maintenance plan for two years or 25,000 miles, whichever comes first.

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