Watch out for these common tricks and gimmicks when you are out shopping for your new vehicle.

Deals that seem too good to be true.

Usually, they are. Look for outrageous claims like “half price” or “half off.” These are typically one-pay leases instead of purchase options. Not to mention all the hidden fees that bring that price right back up.

$0 down options that require money down.

Look, we’ve all seen the ads. “$0 Down Leases” and “$0 Down Purchase” options are everywhere in the car market today. Please understand that what the dealer typically means is that there is $0 down payment. They are not accounting for taxes, tag, title, dealer documentation, and registration fees. These extra items can amount to thousands of dollars due at signing.

Learn how Stadium Toyota does it differently here. No fine print, no hidden fees, no gimmicks.

And of course: The dealer markup.

What is a dealer markup? Allow us to explain with this helpful page.