Key Competitive Advantages Of The Toyota RAV4

Styling

RAV4 has unique exterior design cues for a strong, dynamic SUV look that makes it stand out against the crossover competition. Enhanced interior materials and color options take that even further.

Entertainment and Convenience Technology

Customers will be pleased with the available technology offered on RAV4, especially the 7-in. audio display, Bird’s Eye View Camera with Perimeter Scan and Entune® App Suite. Plus, RAV4 offers available Entune™ Premium JBL® Audio, which ups the speaker count to 11. Most of the competition can’t keep up.

Versatility

When it comes to versatility, RAV4 offers customers more with a proven AWD option, multiple driving modes, generous cargo capacity, sporty SE models and fuel-efficient yet powerful Hybrid models that sets it apart from the rest.

Safety

With eight standard airbags, Star Safety System™, Hill Start Assist Control (HAC) and Trailer-Sway Control (TSC) (standard on all grades except SE), RAV4 helps provide owners with peace of mind. It also offers advanced safety features like a Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) and front and rear Parking Assist Sonar. RAV4 even adds to this already impressive safety list with the all-new Toyota Safety Sense™ P, which features Pre-Collision System (PCS) with Pedestrian Detection, Lane Departure Alert (LDA) with Steering Assist function, Auto High Beams (AHB) and Dynamic Radar Cruise Control (DRCC) (Limited, available on XLE and SE).

Toyota QDR And Value

Toyota’s fourth-generation RAV4 continues the tradition of Quality, Durability and Reliability, helping keep ownership costs low with competitive EPA-estimated fuel economy ratings for the Conventional models, segment-leading city and combined EPA-estimated fuel economy ratings on Hybrid models, and ToyotaCare’s15 no-cost scheduled maintenance plan for two years or 25,000 miles, whichever comes first.