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The Competition

Key Competitive Advantages Of The Toyota Highlander

Highlander’s main competition comes from Ford Explorer, Jeep Grand Cherokee, Nissan Pathfinder and Honda Pilot. Offering an impressive package of safety, style, comfort and practicality, Highlander is the smart choice.

Passenger Seating

Highlander’s 8-passenger seating is more than Explorer, Grand Cherokee and Pathfinder while its maximum cargo volume beats all but Pilot. Plus, Highlander provides more front leg room and second-row hip room than all four core competitors.

Advanced Technology

With features like Intelligent Touch controls, a touch-screen display and the Entune® App Suite, an integrated app suite unmatched by all four competitors, Highlander provides technology that’s ahead of the curve.


Already packed with standard features and competitively priced, Highlander also comes standard with ToyotaCare no-cost scheduled maintenance plan unmatched by any of the core competitors.

Comprehensive Safety

While Explorer and Grand Cherokee also make a Blind Spot Monitor (BSM) and Rear Cross-Traffic Alert (RCTA) available as an additional cost option, none of the core competitors offer a Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) standard like Highlander Limited, and none offer a comprehensive safety package similar to the Driver Technology Package (AT) – which includes Pre-Collision System, Safety Connect® and Lane Departure Alert (LDA). Other competitors offer some of these technologies, but not all.

Fuel Economy

Highlander gets better city MPG than most of its core competitors, except Pathfinder, while delivering a responsive driving experience with a 6-speed transmission.

Available Hybrid

Highlander Hybrid boasts the best combined MPG of any 3 row mid-size SUV in the market with an EPA-estimated MPG of 27 city / 28 highway / 28 combined.


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